No one's looking, everyone blend in!

I recently read a really interesting article about how brands need to blend in if they want to be noticed and be successful in these ever-changing technological days. Ironic really! But I believe there's a lot of truth within it. The companies that show you cool, interesting articles, newcomers to the music scene, tasty restaurant/cafe finds, city hot spots and more, are the companies who are succeeding with their social media platforms. They're attempting to seek your friendship as opposed to just trying to promote something. It's a simple but time consuming act. But done well and authentically, it could bring your wildest dreams to reality... happy, loyal consumers! Blend in but think outside of the box, multi-tasking is key...