No one's looking, everyone blend in!

I recently read a really interesting article about how brands need to blend in if they want to be noticed and be successful in these ever-changing technological days. Ironic really! But I believe there's a lot of truth within it. The companies that show you cool, interesting articles, newcomers to the music scene, tasty restaurant/cafe finds, city hot spots and more, are the companies who are succeeding with their social media platforms. They're attempting to seek your friendship as opposed to just trying to promote something. It's a simple but time consuming act. But done well and authentically, it could bring your wildest dreams to reality... happy, loyal consumers! Blend in but think outside of the box, multi-tasking is key...

The Mindless Journey...

You stand on the platform.
Staring into the empty enclosed space.
The breeze builds and builds and builds.
The train glides by.
The doors smack open.
The tiniest of tiny spaces opens up.
You think you've hit the jackpot.
You squeeze into your cosy space.
The doors slam shut.
Your journey begins.
Until tomorrow train, we'll meet again!